Eco-fashion: fashion trends and environment

The ecological lifestyle is getting more popularity every time and promoted worldwide. Feeding, energy and recycling are some of the most popular ways for protecting the environment in our daily lives; however, some decades ago, it raised the idea of wearing ecological clothing, which is actually called eco-fashion. This trend has emerged during the 80s and its popularity has considerably increased until taking its own place within the fashion world. The main purpose of this initiative is adding sustainable components to the process of creating, tailoring and distributing clothing. A really interesting approach to protect the environment while looking like a top model.

Eco-fashion Week 2012.
Jesica Milton at Eco-fashion Week Vancouver 2011.

The boom of eco-fashion is the result of the customers’ claim regarding the great innovation of tailoring eco-friendly clothing pieces. To use fabrics like cotton, silk, linen and other vegetable fibers from organic farming, free of pesticides and artificial fertilizers, will guarantee good quality clothing without producing damages to our planet. This is, at the same time, a real friend to people with sensitive skins. Thank you, nature!

Organic cotton coat by Thought

Silk slip dress by Siizu

Even though it could be easier to think that this trend emerged from a nature-lovers club, the truth is eco-friendly culture has influenced well-known fashion brands such as Nike and Adidas, and also famous fashion designers like Giorgio Armani and Prada, to tailor their clothing collections following the eco-fashion principles. Likewise, there are lots of clothing brands committed to produce ecological merchandise like Ecoalf, Ecoology, Kowtow, Amour Vert, Utoppy, Thinking Mu, Issie Eco-concept, Rats Lab and Flamingo’s Life, which develops shoes by using sustainable materials.

Kowtow Collection.
Amour Vert Spring Collection 2015.

Maybe, we can consider this eco-fashion trend cannot be at the cutting edge of modernity, but, actually, it is. These brands and others following the conservationist flow offer such modern and attractive outfits and clothing pieces that are at the same level than any other traditional clothing with no organic farming sign. As a plus, wearing ecological garments not only contributes to protecting the environment, but it also generates great positive effects on customers and the world by including ecological awareness in the fashion market, a very important industry sector nowadays.

Textile Exchange-Organic Content Standard (US)
Global Organic Textile Standard.
NaturTextil (Germany).

With no doubts, preserving the planet is important and contributing to it by wearing and being in is a really good deal. The use of fabrics made of silk, linen and cotton ensure high quality in what we wear that imply low-cost to environment, which is the best part. Eco-fashion is not only for a selected group of people, but for everyone that loves fashion. What are you waiting for to be eco-trendy?

Eco-fashion clothing.
Organic farming sign

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